Zynga NASDAQ:ZNGA generates its revenues from sales of games on mobile, web, and other platforms. Mobile platform sales makes up for close to % of the company’s total revenues, and it will likely grow in the high teens from $ million in to $. billion in , led by its new games and the impact of recent acquisitions. While Zynga’s mobile platform gaming growth will likely be higher than that of Activision Blizzard, it could be slightly below Electronic Arts’. In this analysis, we compare Zynga’s growth in mobile platform vis-à-vis its primary competitors and provide an outlook of the future course of business. You can view our interactive dashboard analysis ~ How Does Zynga’s Mobile Platform Gaming Revenue Compare To Its Peers? ~ for more details. In addition, you can see more of our Information Technology data here.
Zynga’s Share In Mobile Platform Gaming Has reased In Recent Years, And This Trend Could Continue
Combined mobile platform revenues for Activision Blizzard, Zynga, and Electronic Arts grew at an average annual rate of .% from $. billion in to $. billion in .Zynga’s share has grown from around % in to % in , as it saw growth in mobile platform revenue at a higher pace when compared to growth for the overall combined market during the same period.Looking forward, this trend could continue with Zynga’s share increasing to %, as it is expected to continue to grow at a faster pace, when compared to the overall market.
New Games, Recent Acquisitions Will Aid Zynga’s Online Games And Advertising Growth For the Mobile Platform
Online Games refers to sales of all of Zynga’s games, and accounts for over % of total mobile platform revenues. Online Games revenue grew from $ million in to $ million in , and they could continue to see strong growth to $ million in .This growth will primarily be led by the company’s new portfolio acquired from Gram Games, and Small Giant Games. Popular Games from recent acquisitions ~ Merge Dragons!, Empires & Puzzles. Also, continued demand for Zynga’s key franchises including Poker, FarmVille, and CSR could aid the overall growth.The company also expects to launch new games from popular franchises, including, Game of Thrones, Harry Potter, and Star Wars, which should aid revenue growth.Advertising revenues could also grow from $ million in to $ million in , as the company sees higher user engagement for its online games.
Unlike Its Peers, Zynga Derives Most of Its Revenues From the Mobile Platform
Zynga’s mobile platform revenues accounted for % of the company’s total revenues in .The figure increased to % in , and we expect it to hover around % over the next few years.This compares with around % contribution from mobile platform for Activision Blizzard, and % for that of Electronic Arts, given both these companies primarily target console platform gaming.
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