Digital marketing software enables consumers to access any information they want, at any moment, and any desired location. Digital marketing manages website traffic to help measure the exact number visitors to a website. Digital marketing software also helps to improve content performance and generate traffic to measure the number of page viewers, their location, and contact details. These operations can be done by using digital analytics software such as HubSpot, Marketo, Vocus, Yesware, and Sailthru, among others.
Major players operating in the global digital marketing software market include Adobe Systems, Oracle Corporation, SAP AG, Salesforce.Com, INC., IBM Corporation, Marketo Inc., Microsoft Corporation, Hubspot Inc., SAS Institute Inc., and Act-On Software.
Digital Marketing Software Market Taxonomy
On the basis of component, the global digital marketing software market is segmented into:
On the basis of deployment mode, the global digital marketing software market is segmented into:
On the basis of organization size, the global digital marketing software market is segmented into:Small and Medium-sized EnterprisesLarge Enterprises
On the basis of end-use industry, the global digital marketing software market is segmented into:Banking, Financial Services, and InsuranceTransportation and LogisticsConsumer Goods and RetailEducationHealthcareManufacturingMedia and EntertainmentTelecom and ITTravel and Hospitality
The research report encloses a rather wide-ranging analysis of the topography of the Digital Marketing Software Market, broadly evaluated against the background of several parameters of the regions being dealt with, encompassing North America, Europe, Asia-Pacific, South America & Middle East and Africa. The observed revenues and growth rate aggregated by every region over the projected period are also detailed in the report
Growing adoption of mobile phones is increasing the scope for mobile advertising, in turn expected to drive growth of the market for digital marketing software in the near future. Growing requirement for services on demand at anytime and anywhere, mobile advertising is very powerful tool for effective communication to grab attention of consumers at an appropriate time when they would most likely be ready to buy the product. This in turn, helps increase sales and traffic. For instance, according to Coherent Market Insights’ Analysis, as of 2017, over 55% of traffic on LinkedIn is estimated to be generated using mobile phones and over 80% of revenue on Twitter is generated through mobile advertising. Mobile advertising consists of SMS & MMS advertising,
North America market is expected to lead the global digital marketing software market during the forecast period (2017 – 2025), owing to increasing adoption of social media. Social media expands customer base by increasing the efficiency of digital marketing tools, including SEO and SEM, building natural links, generating traffic, and other activities such as videos, images, and content sharing along with paid social media advertising. According to Coherent Market Insights’ analysis, as of 2017, the global spending on social media is estimated to account for over US$ 32 billion, from which the U.S. Individually holds over 40% of market share and accounted for 16% of the global digital advertisement spending.
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